MWC (Middleware Connector) is the “bridge” that connects your online sales channels to your central management system. A single program that synchronizes product catalogs, warehouse inventory and order flow to and from heterogeneous ecommerce platforms and marketplaces.
It reduces errors, eliminates repetitive manual tasks and ensures consistent data everywhere.

• Single control center: manage all channels from one panel (MWC).
• Aligned data: prices, availability and product content updated in real time or at scheduled intervals.
• Orders under control: automatic import, validations, routing to warehouses or external systems.
• Scalability: add new channels without rewriting processes.
• Error reduction: fewer CSVs, less copy-paste, fewer inconsistencies.

1. Connect channels: configure credentials and attribute mapping.
2. Import catalog: MWC normalizes and enriches data.
3. Synchronize stock: update inventory based on actual movements.
4. Receive orders: validate, route, notify and update status.
5. Monitor: dashboard, logs and alerts for full control.

• Multi-channel companies selling across multiple shops/marketplaces.
• Retailers and wholesalers with differentiated B2B/B2C price lists and rules.
• Growing brands that want to scale without duplicating processes.